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How to delegate to virtual assistants correctly
Outsourcing isn’t new. I hired my first employee from the Philippines in 2010, but it’s gaining steam. Startups have become more receptive to global…
Apr 16
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Jonathan Martinez
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How to delegate to virtual assistants correctly
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How to design world-class performance ads
What initially sparked my love for growth marketing were performance ads, and they still remain my favorite growth pillar. Back in 2008, when I was just…
Apr 2
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Jonathan Martinez
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How to design world-class performance ads
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March 2024
A framework to reaching your first $10k MRR
If I can reach $10K MRR in my first 90 days, you can too. My latest book, Your First Million: Growth Marketing Blueprint for Startups, covers exactly…
Mar 26
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Jonathan Martinez
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A framework to reaching your first $10k MRR
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Startups should outsource these growth tasks
I’m here to share the biggest growth hack I’ve made in my entire career. Ready? Virtual growth assistants to assist with - you guessed it - growth…
Mar 19
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Jonathan Martinez
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Startups should outsource these growth tasks
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How to design world-class marketing emails
Over 300 billion emails are sent yearly. That's 300 billion with a B. When thinking about crafting your emails, it’s important to realize the volume of…
Mar 12
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Jonathan Martinez
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How to design world-class marketing emails
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Every Startup Needs Founder-Led Marketing
When Mark Zuckerberg starts posting homemade videos on his couch answering questions about Quest on Twitter, the world goes on notice. This is a great…
Mar 7
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Jonathan Martinez
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Every Startup Needs Founder-Led Marketing
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February 2024
Your startup only needs one growth channel
With all the growth channels and the explosion of social media, it can be easy to get lost in scaling everything. Well, guess what? You only need one…
Feb 29
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Jonathan Martinez
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Your startup only needs one growth channel
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Building your startup with $5/hr staff
$250B. That’s what the outsourcing market is worth today, and it’s continuing to grow by 9% per year. So, what is outsourcing and why should every…
Feb 22
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Jonathan Martinez
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Building your startup with $5/hr staff
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How to design a world-class landing page
“Above the fold” is something you’ve likely heard, if you’ve ever designed a landing page with a growth marketer. Where does it come from? Newspapers…
Feb 15
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Jonathan Martinez
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How to design a world-class landing page
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Why your top of funnel metrics are misleading
Threads (by Meta) is the perfect case study on how top of funnel numbers can make things look much rosier than they actually are. Shortly after…
Feb 5
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Jonathan Martinez
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Why your top of funnel metrics are misleading
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January 2024
My startup growth book is now published
The day has finally arrived – three years and 170 pages later – my first book, Your First Million: Growth Marketing Blueprint for Startups, is now…
Jan 22
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Jonathan Martinez
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My startup growth book is now published
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Lessons learned selling my company
‘Twas a thrilling two years scaling my baby, Virtualis (also previously known as Sales Kiwi), and one I’ll forever remember. Despite many challenges, we…
Jan 16
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Jonathan Martinez
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Lessons learned selling my company
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