2021 & Growth Marketing When we look back at 2020 from a growth marketing lens — CPM decreases at the onset of COVID, TikTok’s surge in popularity and privacy are a few key aspects that come to mind. Who would have thought we’d have another major channel emerge with 315M downloads in Q1 alone. That’s the most downloads by any app in a given quarter. And yes, I’m speaking of TikTok.
2021 & Growth Marketing
2021 & Growth Marketing
2021 & Growth Marketing
2021 & Growth Marketing When we look back at 2020 from a growth marketing lens — CPM decreases at the onset of COVID, TikTok’s surge in popularity and privacy are a few key aspects that come to mind. Who would have thought we’d have another major channel emerge with 315M downloads in Q1 alone. That’s the most downloads by any app in a given quarter. And yes, I’m speaking of TikTok.